Since its first store in South Korea, BonChon has come a long way. Read on to discover the major milestones of this deliciously addictive adventure.
The start of a delicious adventure.
In South Korea you can find a mom-and-pop fried chicken joint on every block, but Jinduk Seh had bigger dreams – to share his country’s favorite comfort food to the world.
This motivation translated into his passion to perfecting the fried chicken cooking technique that ensures a paper-thin crispy texture outside and tender, juicy meat inside. He then spent 2 years creating the perfect addictive glaze that embody the rich and distinct korean flavors: Soy Garlic and Spicy. Bonchon’s original soy garlic and spicy sauce, which to this day is made in Korea and shipped worldwide.
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2002 - Birth of BonChon
From then on BonChon, also known as “my hometown”, was born in the coastal city of Busan, South Korea.
The success of Bonchon in his homeland gave Mr. Seo the confidence to expand his business.
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2006 - BonChon opens first overseas store.
BonChon goes global and arrives in Fort Lee, New Jersey, U.S.A. Jinduk Seo debuted his signature sauces in Fort Lee, New Jersey jump-starting BonChon’s rise to fame.
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2006 - BonChon began making waves globally
and captivated discerning palates and was immediately given word-of-mouth appeal by discriminating media outlets like CNN, New York Time and Esquire.
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2007 - Long lines welcome BonChon in New York and Virginia.
The first BonChon New York and BonChon Virgina stores open in the U.S.A.
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2009 - BonChon Global Headquarters is formed,
giving BonChon more wings to become the well-loved global phenomenon by giving more people exciting food adventures.
“The Best Buffalo Hot wings in America” – Esquire
“Bonchon, the reason to get excited about fast food again!” – GQ magazine
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2010 - The addiction to BonChon goes on and on in the U.S.A.
“BonChon comes alive” – The New York Times
“The Best Damn fine fried chicken” – Time Out New York
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2010 - BonChon Global arrives in SouthEast Asia.
BonChon Global arrives in SouthEast Asia and opened the first stores in Thailand.
News Article:
“How Korea elbowed out Kentucky” – CNN Travel
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2010 - BonChon Global arrives in the Philippines.
BonChon Global arrives in the Philippines through Scott Tan. It was here in the Philippines where the exciting Korean-American flavor and fusion experience became popular.
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2011 - BonChon Global become franchisors.
BonChon Global become franchisors and expands to Indonesia and Singapore, reaching 50 stores worldwide.
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2012 - Scott Tan Wings it!
News Article:
ANC interviews Scott Tan of BonChon.
News Article: Food Magazine interviews Scott Tan
News Article: Manila Bulletin
News Article: Fortnightly
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2012 - New Products:
Bulgogi Fest, ChapChae, Ko-Yo (March 2012);
Crispy Catch (March 2012);
Ko-Yo Float (Oct 2012); Upsides (Oct 2012) ;
Holiday Ko-Yo, Team Bonchon
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2013 - BonChon Philippines expands to over 75 locations nationwide.
BonChon Philippines expands to over 75 locations nationwide and is considered one of the fastest-growing QSR’s (Quick Service Restaurant) in the country.
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2013 - New Products:
Mango Sans Rival (May 2013)
Oriental Crispy Chicken Salad (July 2013);
Chicken Poppers (2013);
Crispy Crepe (July 2013) ;
Snackwich (Sept 2013) ;
Bulgogi Noodle Soup (Nov 2013) ;
Holiday Sweets (Dec 2013);
Honey Citrus Chicken (Dec 2013);
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2013 - Launches first Ad Campaign:
From Here On, it’s BonChon.
(Jingle, Poster, TVC, Mike Song Making and 3 Dance videos)
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2014 - New Products:
Strawberry Chocolate Crispy Crepe (Feb 2014) ;
Seoul Fried Rice (July 2014);
Holiday Sweets
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2015 - Change is Delicious! The 5th BonChon glaze is here!
News Article:
http://honeygutierrez.blogspot.com/ 2015/03/BonChon-Crunchy-Garlic-Sauce.html
News Article:
http://www.talesfromthetummy.com/ bonchon-crunchy-garlic-fried-chicken-philippines/
News Article:
http://www.thefoodscout.net/ 2015/04/bon-chon-chicken-change-is-delicious.html
News Article:
http://phyliciamarie.com/post/ 113419631581/bonchon-chicken-change-is-delicious
News Article:
http://www.rochellerivera.com/ 2015/03/bonchon-change-is-delicious.html
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2015 - New Products:
Krazy KoDog (Jan 2016);
Crunchy Garlic (March 2015);
Glazed Chicken Fries (Oct 2015);
Team Bonchon Seafood; Wings and Fries Friday
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2016 - C’mon and be K-Styled!
BonChon Philippines launches their new ad Campaign:
Bite Into A New Beat (TV, Poster)
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2016 - What’s your chicken style? It’s definitely K-Style!
News Article:
http://www.talesfromthetummy.com/ bonchon-chicken-k-style-love/
News Article:
http://www.thepeachkitchen.com/ 2016/03/bonchon-k-style-chicken/
News Article:
http://www.thetummytraveler.ph/ 2016/03/18/ bonchon-soy-garlic-chicken-bite-into-a-new-beat/
News Article:
http://www.geoffreview.com/ 2016/03/bonchon-korean-style-chicken-kstyle-bonchon-branches.html
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2016 - New Products:
Bibimbowl (Feb 2016);
KFrost (May 2016) ;
Spicy BIbimbowl, Creamy Curry Bibimbowl, Bibimfries
